BYRD, Ultimate Distribution Sign Partnership for Canadian Distribution
LOS ANGELES (March 12, 2015) – BYRD, the first choice in grooming for today’s gentleman surfer, announced today a partnership with Ultimate Distribution for the exclusive rights to oversee Canadian distribution of the brand. Effective immediately, Ultimate Distribution will handle all retailer expansion plans for the brand within the territory focusing on BYRD’s line of made in California pomades, grooming essentials and lifestyle products.
“The team at Ultimate share a like-minded vision for BYRD’s long-term growth in Canada,” said Chase Wilson, BYRD’s founder. “With over two decades of experience, Ultimate’s relationships within the core surf, skate and premium lifestyle markets are unmatched. We are honored to be under their wing.”
“BYRD’s an authentic brand with a diverse appeal and we are proud to oversee their Canadian expansion,” said Scott Murray-Burrows, Operations Manager for Ultimate Distribution. “Not only do they fit into our current brand portfolio extremely well, but they also will fill a definitive void in the Canadian market that we are looking forward to servicing.”
BYRD hatched in 2012 when professional surfer and Newport Beach, Calif. native Chase “Big Bird” Wilson set out to look slick. Inspired by the legend of his great grandfather’s hair tonic and barbershop at the storied Metropole hotel in Fargo, North Dakota, Wilson began his quest to create a modern-day pomade. Designed for the gentleman surfer, BYRD products harken back to an era when grooming was an essential part of one’s daily routine with a nod to classic ‘60s surf culture. In fact, the first batch of BYRD’s original formula pomade was created just steps from the iconic surf break at Echo Beach where sun, salt and sand make for some of world’s best hair. #LookSlick. www.BYRDhair.com
BYRD Media Contact:
Catherine Donovan / Catherine@FinbarAndCat.com / 323-708-6953