Triple Eight Distribution, LLC has completed the purchase of certain Pro-Tec brand assets from Bravo Highline, LLC.
The combination of Pro-Tec with the Triple Eight’s brand portfolio (Triple 8, 187 Killer Pads. Eightball, Wipeout, and 80six) will enable the company “to deliver a broader breadth and depth of protective gear to the global action sports market,” said the company.
Pro-Tec is a core heritage skateboard, BMX, water and snow sports helmet, and protective padding brand founded in Southern California in 1973. Pro-Tec, dubbed “the Original” protective brand, is considered a core skate brand in the action sports industry,
Triple Eight reported it intends to integrate the Pro-Tec brand into its existing platforms by the second quarter of 2024, in time for the Paris 2024 Olympics.
“By combining the deep authenticity of Pro-Tec with the back-office operations, logistics and financing of Triple Eight, we believe that we can better advance our capabilities and serve the needs of our customers and athletes,” said Yana Farrally-Plourde, head of marketing at Triple Eight.
“And with the portfolio of brands now under our direction, we can help our retail partners through product and brand segmentation, exclusivity, and pricing structure worldwide,” added Justin Rimbert, head of sales for Triple Eight.
Triple Eight said it emerged stronger after the pandemic lockdown and the following bullwhip supply chain effect.
“The action sports market will likely continue to consolidate, and we are in a unique position to bring stability, strength and support to the protective gear market. We pride ourselves in being able to provide the consumer what they need, when they need it, across a broad range of price points and features,” said Bobby Oppenheim, chairman and founder of Triple Eight Distribution, LLC, “and we will continue to pursue our mission of providing the best action sports protect gear in the industry.”
The acquisition of the Pro-Tec brand is Triple Eight Distribution’s second such deal; the first was 187 Killer Pads in 2018.
Image courtesy Pro-Tec / Article courtesy of sgbonline.com