My Life BluPrint – Shaun Neff

A label that stems from a background in snow and skate headwear, Southern California label Neff has since extended its know-how into a more fashion-forward orientation. Ardent collaborators with some of art and music’s most reputable, 2013 alone saw capsule collections with the likes of 2 Chainz, Mac Miller, Steve Aoki, Disney and Jean-Michel Basquiat. Youthful at heart, each collection is hemmed by the visions of CEO and creative driver Shaun Neff. Here, Hypebeast catches up with Neff who shares with us the origins of the label, alongside the process of each collaboration — from ideas to inception. Neff also celebrates the relationship between work and friendship, letting us in on conversations he’s had with Wiz Khalifa and Damien Marley among others.

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